Microsoft Office Online Content Creation Case Studies

About Office.com's First Steps

First Step - Office.com is a content that introduces how to use Microsoft's representative product, Office products. We have been adding content every time Office products are upgraded, and it is one of the most popular corners on Office.com with a large number of accesses and repeat visits. The reason for its popularity is not only the introduction of functions, but also the specific usage scenes and convenient ways mainly targeting households.

 

In Japan, you often see application software guidebooks displayed prominently in bookstores, but this is not the case in other countries. As a result, content originating from Japan that promotes the use of Office products in a wide range of situations has gained attention overseas. It is available in 18 languages in the Asia-Pacific region alone, and is distributed in over 40 languages worldwide.

 

Human Science has been assisting with this "First Step" corner for over 10 years since its inception, and has also responded to the need to create English content first for multilingual expansion.

 

 

Request from Microsoft Japan Co., Ltd.

I want to make it interesting and fun content!

Our main request was to come up with scenarios that would make users want to try using our services for household use. In particular, the focus was on visually appealing topics that would make users want to create something themselves.

We have been asked to create an article while operating the preview version of the application before its release, in order to understand the new features and imagine potential usage scenarios in households.

 

Voice of Microsoft Japan Co., Ltd.

We have been commissioning Human Science for over 10 years to create this content since the Office2000 series.

This time, I was particularly concerned about managing multiple projects at the same time, so I wanted to proceed quickly and efficiently.

Therefore, at the start of the project, we shared the direction of the content and then regularly held review meetings to confirm the tone and scenario of the content.

This approach was correct. Instead of each app, such as Word or Excel, having its own writer, all writers in charge of each app were present together to review, allowing us to align the overall tone of the content and create the desired content.

 

From Human Science representative

This time, we needed to complete a total of 300 pages of writing, including revisions and new creations, within 3 months. Therefore, we established a team consisting of 1 project manager and 3 technical writers.

Each writer not only has the consciousness of creating content, but also has the consciousness of being a user of Office products, and has worked to create interesting content.

One of our writers created a scenario called "Creating Original Manuscript Paper in Word" and wrote the manuscript with the image of a elementary school student using it.

In addition, the writer in charge of the OneNote recipe book scenario happily talked about uploading photos of the dishes they cooked based on it to their blog.

We were able to write the content while enjoying it, so we feel that it has become attractive content for users.

 

 

Related Services

Manual Creation and User Manual Creation

Manual Creation In-house Support Service

Manual Evaluation, Analysis, and Improvement Proposal Service