Create blog articles introducing the features and use cases of our products.

Leica Microsystems Co., Ltd.

Manual Creation

Create blog articles introducing the features and use cases of our products.

 

Leica Microsystems

Leica Microsystems Company Overview

technopro_appearance

・Established: April 1998

・Number of Employees: 160

・Business Description: Import and sales of optical microscopes, digital microscopes, and sample preparation equipment for electron microscopes.



 Services

・Microscope Manual Creation

・Microscope Product Case Study Creation

・Microscope product sales promotion tool creation

Background

Industry Division Yagura-san

Industry Division
Mr. Yagura

Leica Microsystems is one of the world's leading companies in the field of imaging, macro and micro observation, microscopes, microscope cameras, software, and electron microscope sample preparation equipment for nano-level structural analysis.


Started business in January 2019 after receiving a request to create a manual for an optical microscope.



Challenges before implementation

Leica microscopes are used in various fields such as academia and research institutions, automotive and electronic components, manufacturing or research and development of chemicals, food and pharmaceuticals, university hospitals and clinics.


Leica Microsystems' Experience Lab website features blog articles introducing not only the functions of microscopes, but also the people who are active using microscopes, and shares information.


However,
・We want to make the benefits of using Leica microscopes more understandable and increase their appeal, but it takes time to compile articles from many sources.
・In addition to academic content, we also want to introduce case studies that can be easily read by corporate representatives.
・We want to continue publishing articles regularly, but due to busy work, our internal team alone is not enough to create them.
They had this challenge.


In the midst of that, in November 2019, we received a consultation regarding blog post creation.

Reasons for Choosing Human Science

Experience in creating manuals for optical microscopes


Selected Human Science Co., Ltd. through the production of an optical microscope manual from January 2019, and received evaluation for production direction and writing skills.

Creation Process

There are various types of blog posts, such as customer interviews, workshop and seminar reports, but the one that the person in charge was particularly struggling with was introducing the product's features.

This is because it is necessary to not only provide examples, but also to show users situations and ways of use that they can feel familiar with.

In the initial creation, we first started by incorporating what kind of content into the article, how to explain it, and confirming the completed image.


① Creation of rough draft for hearing and confirmation of desired appeal points and completed image

② Compile questions regarding the writing and content (source materials) based on the structure of the rough draft.

③Based on the results of the initial draft review and responses to any questions, the revised draft will be written.

④ Image Creation and Editing, HTML Editing


Completed the above in approximately one month.

From the second time onwards, we use the manuscript created here as a template to organize information and write the manuscript.


Leica Experience Lab Blog for Microscopes

 Leica Experience Lab Blog for Microscopes

Evaluation of Human Science Co., Ltd.

"The ideal cycle for creating articles has been achieved."


We will provide the materials and ask you to create the article, but there may be times when we do not have enough time to thoroughly review or when the information is scattered in various places.

We appreciate having this scattered information organized into easy-to-understand articles with a consistent theme.

When writing a manuscript within the company, it can be difficult to understand the main points when including various content. However, with the perspective of a professional writer, unnecessary information is trimmed and articles with high appeal are created by discussing and proposing information that users would want to know.

Thanks to being able to request everything from manuscript writing to HTML editing, we are now able to reduce internal operations and regularly disseminate information.

Thoroughly introduce examples of manual creation by other companies! Collection of introduction company case studies

"Even if you say "manual creation" in one word, the content, volume, and target audience vary depending on the company.
If you want to proceed with manual creation but don't know where to start because there is too much volume, if you don't know if you can do what you want to do in-house, if you want to know how other companies are proceeding with manual creation, please download this case study."

 

 

[Introduction Company]

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Introducing case studies from 11 companies, such as 11.

Download here

 

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