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"Case Studies for the Manufacturing Industry: Enhancing Brand Power
Product Manual Creation Method Seminar"
- "It is said that our manuals are worse compared to competitors, but we don't know how to fix them."
- "The quality of the manuals is poor, leading to increased workload for the call center/support team."
- "We created a standard manual, but it is not being adopted among the creators."
- "I don't know where the information I want is located in the manual."
- "The phrasing and terminology are inconsistent, lacking a sense of unity"
Do you have any concerns like this regarding your product manuals?
Manuals are not just accessories; they are an integral part of the product for using the product or service correctly.
The "usability" and "difficulty of understanding" of manuals can lead to a decrease in satisfaction with the product or service itself, as well as a decline in brand strength.
On the contrary, enhancing the manual and providing users with a "user-friendly" and "easy-to-understand" manual leads to great trust in the product and the company.
When expanding overseas, the "lack of clarity" in Japanese manuals can carry over into English and other languages, potentially affecting brand establishment abroad.
So, how can we continuously create a trusted manual?
While it is important to enhance the skills of individual personnel, it is also crucial to establish a process for "manual creation" within the organization and share rules among personnel in order to create manuals that enhance brand power.
Since our establishment in 1985, Human Science has been involved in the creation of manuals for 139 companies and 1,736 projects (as of 2014).
In this seminar, we will share methods for evaluating manuals based on actual case studies, as well as know-how for standard operation, management, and maintenance processes in the manufacturing industry.
If you bring an actual manual, we will provide advice on a simple manual analysis, diagnosis, and management method based on our evaluation criteria at the end of the seminar.
Please feel free to join us.
Event Guidelines
- Date and Time
-
- November 20, 2014 (Wednesday) 14:00 - 17:00
- Location
- Human Science Corporation Conference Room
13th Floor, Odakyu Dai-ichi Seimei Building, 2-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo >>Access
- Cost
- 5,000 yen (excluding tax) * Bank transfer to designated account
- Capacity
- 14 people
- Minimum Number of Participants
-
- 2 people
- How to Apply
-
- Please apply for participation in this seminar here.
- We will respond with information on reception, payment methods, and more from the person in charge.
- Application Deadline
- November 14, 2014 (Friday)
- Target Audience (e.g.)
-
- ・Product Manual Creation Responsible Person
- ・Administrator of the department responsible for creating product manuals
Features
- Instructor with 15 years of experience in proposing improvements for numerous manuals in the manufacturing industry
A current director with 15 years of experience will serve as the instructor
- Explanation based on examples from the manufacturing industry
- Simple Manual Diagnosis (Individual Consultation for Concerns)
Recommended for those in charge who have such challenges
- I want to enhance the manual and strengthen the 'brand power'.
- I want to know about initiatives in other manufacturing companies.
- "I want to differentiate from competitors with manuals"
- "I want to establish the 'how-to' for manuals and achieve standardization"
- "We created a writing policy (style guide) and glossary, but they are not being adopted
(i.e., the implementation is not going well)" - We want to prepare manuals in anticipation of overseas expansion.
- "The first edition was made beautifully, but the quality has started to deteriorate."
- Manuals are created collaboratively by multiple personnel. Terminology and expressions are inconsistent.
What You Will Gain from the Seminar
- "What is a 'manual to enhance brand power',
and what is necessary for that?" - You can learn about the efforts in manual creation and operation in the manufacturing industry through corporate case studies.
- You will learn how to create rules (style guides and glossaries)
- You will learn tips for applying rules after creation (operation).
- You will learn tips for creating Japanese manuals to efficiently advance English and multilingual translation.
- You will learn how to improve members' creation skills.
- You will learn the skills of the creators and tips for establishing compliance with writing guidelines.
Curriculum
Part1 2 PM - 4 PM Creating Manuals to Enhance Branding Power
I will talk based on examples of product manual improvements in the manufacturing industry.
We will also introduce the manuals before and after improvements, as well as the methods for managing manuals within your company.
1. Manual Evaluation Methods: Evaluation Items and Key Points
Regarding the composition of volumes, table of contents structure, layout, and Japanese expression
2. Establishing a Training System for Manual Practitioners
Sharing methods for skill enhancement, guidelines (writing regulations, glossary, checking methods), and tips for compliance
3. Points for Improving Manuals - Tips for Operation and Management
About the creation and management methods of actual guidelines, and the concept of role distribution.
Part 2 4:00 PM - 5:00 PM Q&A and Individual Consultation
If you bring the manuals that are currently problematic, we will provide a "simple manual diagnosis" on the spot.
Feel free to ask the instructor any questions regarding management and operations. We will provide advice from a professional perspective.
Manual seminars, improvement proposals, and support for implementation achievements
Instructor, Assistant
Yoshiyuki Yasuoka
- ・Manual Director, 15 years of writing experience
- Engaged in projects for creating operation manuals for internal systems, business manuals, various instruction manuals, product utilization guides, and educational materials.
- ・Active as a manual evaluator and consultant for major manufacturers' manual production
- ・Since 2008, continuously responsible as a dedicated instructor for the product manual development department of a major FA equipment manufacturer.
- ・Responsible for seminar topics such as "How to Create Easy-to-Understand Instruction Manuals and Know-How for Reducing Production Costs" and "Techniques for Creating Manuals Useful for Multilingual Deployment"
Kaori Horikoshi
- ・Manual Director, 13 years of writing experience
- ・Engaged in projects for creating seminar materials for Microsoft Office products, books, various product manuals, help documents, and business manuals.
- Involved in manual evaluation, consulting for major electronics manufacturers in manual creation, and developing seminar materials for representatives of major insurance companies.
- In addition to Japanese manuals, also responsible as a translation director for multifunction printer operation manuals (20 languages).
- ・Presented at the Translation Festival 2013 organized by the Japan Translation Federation. Gave a presentation titled "Approaches to Machine Translation in Multiple Languages - From the Perspective of Evaluation and Process"
Related Services
Manual Creation Seminar (Customized according to customer requests)Manual Creation In-house Support and Evaluation Services
Please apply for participation in this seminar here.
If you have any questions about the content of this seminar, please contact hsweb_inquiry@science.co.jp .
For inquiries by phone, please contact us at the number below.
TEL: +81 35-321-3111
Person in charge: Sales Department, Saga
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