[Seminar] Fellow Academy "Marketing Translation" Course (3 sessions held on 2017/3/1, 15, 29)

December 19, 2016

[Seminar] Fellow Academy "Marketing Translation" Course (3 sessions held on 2017/3/1, 15, 29)

On March 1 (Wednesday), March 15 (Wednesday), and March 29 (Wednesday), 2017, the Fellow Academy will hold a "Marketing Translation" course in three sessions.

There are trial opportunities for outstanding individuals! Let's aim to secure work in the high-demand field of marketing translation.

 

Marketing refers to a series of activities in which a company explores market trends and customer needs, and based on that, plans and executes beneficial sales strategies.

 

Documents generated from such activities often carry a strong message, requiring not only the fundamental principles of practical translation—"clear, accurate, and concise" Japanese—but also the ability to express products and services attractively in Japanese.

 

This field, led by the IT industry, has seen an increasing demand in recent years, but the reality is that there is a shortage of translators who can meet this demand.

 

In this course, we will cover IT-related topics and provide guidance on concepts that can be applied to marketing translation in any industry.

 

In the class, we will cover the basics such as the characteristics and purposes of marketing translation, as well as techniques for creating translations that are "easy to understand and read," "appealing," and "high quality."

 

The assignments are 100 to 200 words each, and we also work on practicing "rewriting," which is essential for producing translations that are at a professional level.

 

The translations you submit will be reviewed by the instructor and distributed anonymously to everyone. We will highlight excellent translations and common mistakes, providing explanations so that you can not only understand your areas for improvement but also broaden your range of expressions.

 

And in the final episode, we will discuss the real stories from the field, such as the quality of marketing translations that clients seek and what kind of translators they want to hire. This is essential listening for those who want to start working in this field.

 

In addition, through each assignment submission, outstanding participants may have the opportunity to challenge the trial at Human Science Co., Ltd. or become registered translators as immediate assets. Don't miss this chance to secure marketing translation work!

 

Ferro Academy "Marketing Translation" Course

 

This course focuses on creating translations that are easy to read, understandable, and appealing to the reader's perspective.

Program

1st Session (3/1) "What is Marketing Translation?"

  • Characteristics of Marketing Translation in the IT Industry

    • - Product Translation and Marketing Translation

    - Goals of Marketing Translation

    - Explanation of Pre-study Assignments

  • Clear and easy-to-read translations

    • ・Polish through rewriting

    ・Techniques of Rewriting (including lectures and simple exercises)

    * Assignments will be distributed at the end (approximately 200 words)


    2nd Session (3/15) "What Makes a Translation Compelling?"

  • Explanation of the First Assignment

    • ・Points to Emphasize

    ・Excellent translation examples, common mistakes

  • To enhance appeal

    • What to appeal

    ・Advanced Rewrite Techniques (with lectures and simple exercises)

    * Assignments will be distributed at the end (approximately 200 words)


    3rd Session (3/29) "Aiming for Translations that Satisfy Our Customers"

  • Explanation of the 2nd Assignment

    • ・Points to Emphasize

    ・Excellent translation examples, common mistakes

  • Tips for Improving Translation Quality

    • ・Things to be careful about in translation work

    - Things to keep in mind on a daily basis

  • The Cutting Edge of Marketing Translation

    • ・Customer's Genuine Feedback

    ・I would like to request a translator like this

    Summary of all 3 sessions


*The scheduled materials are subject to change without notice.


Date and Time
  • March 1, 2017 (Wednesday), March 15, 2017 (Wednesday), March 29, 2017 (Wednesday)
  • Every other Wednesday - 3 sessions in total
  • 19:00-20:40 (100 minutes)
Location
Fellow Academy
〒107-0052 Akasaka 8-5-6, Minato-ku, Tokyo Translation Hall
Cost
In accordance with the designation of Fellow Academy.
For more details, please see the page below.
https://www.fellow-academy.com/fellow/pages/school/short/SPJH.jsp
Capacity
16
Application Deadline
February 15, 2017 (Wednesday) noon
* Applications will be closed as soon as the capacity is reached.
This is for people like this
  • ・Those with practical translation learning experience who meet the following criteria
  • ・For those who want to enhance their marketing translation skills
  • - Those interested in marketing translation
  • ・Those who want to take on translation in new fields
  • ・Person in charge of ordering marketing translation

Instructor

Yasuhiro Okoshi

Yasuhiro Okoshi (Human Science Co., Ltd.)

  • After being responsible for development at a foreign IT consulting company, I handled pre-sales at a foreign software company. Currently, I am engaged in translation, review, and rewriting in the IT field. Based on my experience as both a developer and user of IT systems, as well as my experience as both a client and worker in translation, I pursue the creation of documents needed for Japanese clients in the front lines, such as in marketing departments, and strive for writing that appeals to the target audience.